FOR IMMEDIATE RELEASE
Contact: Jen Herczeg, Head of Marketing for Smootch
Smootch recognized for driving big change in buyVerde’s Inaugural Social Impact Report.
Asbury Park, NJ — March 21, 2023 – Smootch announced today that it has been recognized in buyVerde’s Inaugural Social Impact Report for creating big change. Built with HELM’s proprietary machine-learning analytics, the report highlights the impact Smootch has made across buyVerde’s value categories, which include Clean Ingredients, Diversity, Ethical Production, Giving & Governance, Planet Friendliness, and Point of Origin.
The 2023 Social Impact Report brings research and analytics previously only available to large corporations to small businesses. Using HELM’s proprietary machine-learning analytics to uncover the direct links between ESG activities and consumer behavior, buyVerde and HELM have created a new model for helping connect value-aligned brands and consumers’ intent.
“We are thrilled to be a founding brand and partner with BuyVerde to reach shoppers that are looking for more products that match their values. Our mission is to align diets with sustainable agriculture. And we know that if we want more regenerative farming in the world, we need more regenerative products. We look forward to continuing to push ourselves even further with additional regenerative products, more sustainable packaging and distribution and innovation and we’re grateful to BuyVerde and Helm for their assistance in highlighting these commitments,” said Matt Peterson, Founder and CEO of Smootch.
Smootch is a hydrating oat water - a new type of functional beverage that combines hydration with sustained energy from regeneratively grown whole grain oats. With 4 delicious flavors, Smootch is a satisfying and refreshing option to fuel active lifestyles. Fortified with electrolytes, vitamin c and zinc, smootch provides a great-tasting pick-me-up any time of day.
Smootch’s mission is to build a regenerative food system one product at a time, and to empower people and strengthen their connection to nature. That’s why they partnered with a regenerative farm in Northern Maine, Aurora Mills and Farm, to create this balanced, plant-based hydration beverage. Sustainability is core to what they do: they package their drink in aluminum cans that are recycled + recyclable.
“Consumers want to buy from mission-driven brands, but often have to work too hard or spend too much to find products that align with their values. For too long, they’ve faced the choice between shopping for convenience or with their conscience,” said Briana Hart, Founder and CEO of buyVerde. “Our framework is designed to not only make it Amazon-easy for consumers to shop their values, but also to ensure each dollar spent goes to the impact they choose, because we’ve done significant work to validate and verify our vendors’ impact.”
Helm created a list of market themes that offers invaluable insights for small businesses seeking to align their ESG initiatives with the preferences and expectations of their customers. To do so, the company aggregated Environmental, Social, and Governance (ESG) activity and sourced information from over two dozen companies providing ESG intelligence to businesses, financial service professionals, and brands. This data was then cross-referenced and curated to form a standardized list of more than 200 activities across ESG issues. After thousands of consumers responded to surveys built from that list, Helm employed advanced machine learning analytics to refine a predictive algorithm, generating hundreds of thousands of consumer data points to find what ESG activities and commitments are most influential in shaping consumer opinions and driving purchase behaviors. Bayesian Variable Multiple Clustering (BVMC) was applied to identify themes that capture the main marketplace opinion dimensions, while maintaining cross-validated accuracy to predict brand-supporting consumer beliefs and behaviors.
Smootch is a hydrating oat water - a new type of functional beverage that combines hydration with sustained energy from regeneratively grown whole grain oats. With 4 delicious flavors, Smootch is a satisfying and refreshing option to fuel active lifestyles. Fortified with electrolytes, vitamin c and zinc, and packaged in aluminum cans that are recycled and recyclable, smootch provides a great-tasting climate-friendly pick-me-up any time of day.
Find smootch’s 2023 Social Impact Report Online:
Download a copy here: https://bit.ly/smootch2023impact
buyVerde is a top online marketplace for social impact products, making it easy for consumers to search for and find products from small and diverse businesses who care about driving social or environmental change. Its technology solves the two largest barriers facing value-based shopping today: the challenge of finding reliable information on which brands are making an impact in your price-point and the time it takes to find that information. Whether it's household cleaners, baby care, personal care, cruelty free beauty, pet products, or health & wellness goods, consumers can filter by the values they care about most, or by price, and get instant results – all from mission driven brands.
For more information, visit buyVerde.com
HELM is the creation of longtime analysts, brand marketers, PhD data scientists, and who bring the expertise gleaned working with and for Fortune 100 companies (both in-house and as advisors and strategists at organizations like PSB Insights, WPP and more) to bear on how to ensure ESG efforts are effective and ongoing, for the betterment of the Earth and all its inhabitants.